ADV FILMS DELIVERS ANIME TO YOUR INBOX - VIRAL MARKETING, ANIME STYLE, AVAILABLE FROM 1ST AUGUST

LONDON, UK, 23rd July 2007

ADV Films, the largest anime distributor of the western hemisphere, has teamed up with eListeningPost, an online viral marketing platform, to promote Anime titles previously announce for download to own/download to rent via Arts Alliance Media (AAM), a leading provider of digital film distribution services in Europe.

eListeningPost has developed viral digital promotion and sales tools that allow both the music and film industries to securely promote and sell their products, via emails offering try-it-before-buy-it previews sent to their consumers, as well as through social network sites and online forums. As well as sending an interactive preview containing a “point of sale” directly to the consumer, pre-roll advertising can be placed before the previews, allowing ADV Films the opportunity to generate additional revenues through advertising and sponsorship. eListeningPost’s initial focus has been on the music industry, but sees the opportunity to work with ADV Films as a natural step to provide its services to the film industry.

Fans will be sent ‘preview and buy’ trailers of new shows not yet released on DVD, including Air Gear, Chance Pop Session and Comic Party Revolution. Existing titles will include both recent series such as Jinki: Extend and Gilgamesh, features such as Parasite Dolls and Lady Death, and advance releases of titles coming to DVD such as Utawarerumono.

The service will be available from 1st August. Users can sign up at www.advfilms.co.uk, or via www.elisteningpost.com, to receive emails of shows.

About ADV Films

ADV Films is the leading producer-distributor of Japanese animation (“anime”) in the United Kingdom, with the firm’s holdings including such premier titles as Neon Genesis Evangelion, Spriggan, Samurai X, RahXephon, Hellsing, Martian Successor Nadesico and Full Metal Panic! In addition, ADV Films distributes select fine programming in other genres, including live-action science-fiction titles such as the legendary updated Gamera films. Aside from moving-picture content production and distribution, ADV Films’ U.S. parent company, A.D. Vision, Inc., is the publisher of Newtype USA, the premier anime and manga monthly in the English-speaking world, and is the operator of North America’s Anime Network cable channel. In addition to the London office, A.D. Vision, Inc. maintains world headquarters in Houston, Texas, USA with additional studios in Austin, Texas and offices in Tokyo.

Get Your Anime Fix Here! http://www.advfilms.co.uk

About Arts Alliance Media

- Arts Alliance Media (AAM), based in London, is Europe's leading provider of digital film distribution services, dedicated to building a European digital network to deliver film to the cinema, to the home and between industry players.

- For Download-to-Rent and Download-to-Own, AAM provides ISPs, media companies and e-tailers with turn key solutions for acquiring rights and securely distributing digital video content over the internet to their audiences.

- AAM remains the largest single shareholder of LOVEFiLM International, the merged company, and provides the technology and content for digital distribution.
- For digital cinema, AAM provides end-to-end digital cinema solutions encompassing equipment selection, financing and integration, operator training, installation and support, and content management and delivery.

- In February 2005, Arts Alliance Digital Cinema won the UK Film Council contract to install and operate 240 digital screens, the world’s first 2k digital cinema network. AAM is participating in Odeon’s digital cinema trial, starting in February 2007, and also operates a digital cinema network in Norway.

For more information, visit: www.artsalliancemedia.com

About eListeningPost

eListeningPost is a Web 2.0 company that provides secure digital marketing tools to the music and film industry enabling them to virally promote and sell their content globally as well as generate additional advertising revenues.

- Film and Digital TV – eListeningPost’s secure interactive previews allow companies to virally market and promote their films and new programming to generate pre-sales, expand their reach beyond there websites and generate additional revenues from advertising and sponsorship.

- Music industry – eListeningPost provides a way for labels to expand their reach and generate additional advertising revenues from pre-release viral marketing campaigns.

- Unsigned musicians – eListeningPost provides digital tools for unsigned artists to enable them to securely promote and sell their music from email to fans as well as social network sites or their own websites.

For more information contact: info@elisteningpost.com