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Title: Naruto and The Future of the UK Anime Industry
Category: Industry Commentary
Author: Paul
Published: Sat, 22 Jul 2006

Paul's article

Today sees probably the most important event the UK anime community has seen for many, many years; Naruto is launching on Jetix at 8pm. The glorious success or shameful failure of Naruto on UK TV will shape the future of the UK community- success means more anime on TV, more DVDs, more magazines, more fans, more everything; the unthinkable prospect of Naruto's failure will mark the end of the so-called "glory days" and see the UK community slump back into a decadent, poor-to-mediocre existence; an industry that scratches its living off of the hardcore DVD buyers. If Naruto fails to bring in the viewers for Jetix, you can forget about seeing anime on a high profile TV channel for a long time.

For those who are unaware of the Naruto franchise, all you really need to know is that it is a massive media phenomenon on the same level as Dragonball Z. It has the potential to become a trail blazing success story for the UK community, with its coming of age, action packed story effortlessly able to stretch across generations and appeal to viewers young and old.

Since debuting in Japan during 2002, Naruto has developed a sprawling worldwide fan base of rabid fans. Every week hundreds of thousands of anime fans downloaded episodes of this show and quickly it became obvious that Naruto out of every other anime currently being produced could hook in so many new fans. Now the time has come to see whether the anime industry's prodigal son has what it takes to revolutionise a country.

Naruto airs on Jetix UK at 8PM; as both a devoted fan of this show and excited supporter of the UK anime community, I urge you to check it out- or at the very least, cross your fingers and hope for its success. If you didn't already twig, it's important.

29 responses to "Naruto and The Future of the UK Anime Industry"

1. Comment by Squall

I sincerely hope you are wrong. While I am aswell a huge fan of Naruto, I can't stand to watch the UK showing. Why? It is ridiculously editted... seriously. Virtually EVERY action scene is editted to a horrible watered down version. Lots of things are cut out for no reason at all, shock moments where it shows all of team 7's faces for example are cut out... why? God knows, it's as if Jetix wants this to fail.

Hopefully, by some miracle, Naruto will be cancelled and picked up by another channel. A man can dream.

Posted on Tue, 25 Jul 2006.

2. Comment by Cabbit-chan

Squall, don't see anything wrong with the dub Jetix shows. I mean, new opening which cannot beat the Japanese version of course, and a few shots are edited to remove blood and the Naruto/Sasuke kiss shot was cut out (much to my disappointment) but it is one of the least edited anime shown on UK TV, only beaten by those shown on Rapture TV like FMA.
I just bear in mind that there will be an uncut box set of the 1st 13 eps for sale the end of August and the Japanese version in all its glory will be there to watch.
As long as Naruto is gaining more fans and turning people onto anime, what Jetix is doing is fine. People may even get the box set and discover the true brilliance of the show if they like the dub.

Posted on Wed, 26 Jul 2006.

3. Comment by Konoha's Death God

i'm a huge fan of Naruto. Thanks to Naruto i became adicted (even more) to anime. honestily i don't like when tv cuts great scenes out of the anime, but if it atracts fans i think it's ok...Is the DVD going to be released in the UK? please if anyone has info about it mail me at konohadeathgod@hotmail.com

Posted on Wed, 26 Jul 2006.

4. Comment by Squall

The only one I've seen more editted is One Piece. In Naruto most weapons are completely filtered out, even completely stupid things like pipes are editted out. It cuts off people saying any reference to death, etc.

I seriously have no idea how they're going to handle the Zabuza arc, for example. Either Zabuza will be hitting people with thin air, or there will be so much scenes cut out that the episodes will be like 3 minutes long...

But yes, I do look forward to the DVDs.

Posted on Wed, 26 Jul 2006.

5. Comment by Elegantly-Asian

Il ove naruto it is awesome. It blows all the other anime shows away like seriously. It has a good story line too its ver addicting to watch.

Posted on Wed, 26 Jul 2006.

6. Comment by Breana /melissa

Naruto is one of my FAVORITE shows because of the drama ,action and adventures,Naruto and his teamates have together while they train to become top ninja and hokage.We love the show as well as saskue!!!!!!!!!!!!!!!!!

Posted on Fri, 28 Jul 2006.

7. Comment by Linaka

I think its a shame how Jetix have censored some things, mainly becase it ruins the moment, especially when you see someone flying through the air and you think to your self " where was the kick?" Also sometimes the edits look like they were done in a rush as the music skips, or a possible scene is suddenly cut out. Its mostly talking, so I don't see how the show can appeal to younger viewers, especially considering that Naruto is in his teens.
Its the wrong channel for such a "violent" show.

Posted on Tue, 1 Aug 2006.

8. Comment by shindo

lol man its sad how the uk sux with anime y dont you ppl just give up on anime lol

Posted on Thu, 3 Aug 2006.

9. Comment by N-Antichrist

ARRRRRRRGH noooooooo

I was hoping that the American dub would never come to England. ugh, and by the sounds of it, all the good stuff that makes Naruto is not there.

Hopefully ITV won't take it.

Posted on Fri, 4 Aug 2006.

10. Comment by Dragon_ninja

woah they totally cut loads of stuff out of the new one like when naruto gets puch and normally blood would come out it dont :X its gone bad now they edited it but i hope on the dvd its back to unedited well hopefully

Posted on Sun, 6 Aug 2006.

11. Comment by Dragonfox

What exactly is so great about Naruto anyway? It doesn't have anything we haven't seen before.

I think I'll stick with the repeats of Shaman King. That's much more exciting than watching a blonde ninja guy turning into a banana.

Posted on Mon, 7 Aug 2006.

12. Comment by KionaFog

Honestly, i love naruto. It's a great show, i can even stand the US version, but what Jetix is doing to naruto is just - plain - wrong!

I agree with Squall, Jetix IS probably trying to make it a failure for god-knows what reasons. First-of jetix put naruto on at 8:00pm! and since anime is pretty much watched by the younger audience in the UK (below the age of 12 or something like that) who will watch Naruto at THAT time?!

AND the ad for naruto totally sucks!

AND (of course) the editing is just horrible, i mean it was SO bad that i had to give up on watching the show on TV all-together.

All we can hope for is that Jetix will leave naruto alone and hand it over tho a channel like Toonami which copes better with "violent" shows that contain "blood and gore"

Posted on Mon, 7 Aug 2006.

13. Comment by AkiraSohma

I love Naruto.Ithought it was sad when Haku and Zabuza die T_T they're soo cool.

Posted on Thu, 10 Aug 2006.

14. Comment by NoDub Sama

I'm glad I got to see Naruto from the original japanese version (with subs). I recommend that you do the same if you like Naruto. Maybe downloading the chapters from the web is not "right", but what jetix is doing is worst.
(excuse my english, i'm from Chile)

Posted on Sun, 13 Aug 2006.

15. Comment by Fat_Gits_UNITED

Man Jetix blocks out too much. so i am just downloading the original japanese episodes with subs off the net. Jetix is a rubbish channel for this sorta stuff. The FIRST 13 Naruto episodes on dvd (coming out august 21st) is rated 12. Jetix is basically making naruto look like a universal when its not meant to be.

Posted on Tue, 15 Aug 2006.

16. Comment by Fat_Gits_UNITED

Man Jetix blocks out too much. so i am just downloading the original japanese episodes with subs off the net. Jetix is a rubbish channel for this sorta stuff. The FIRST 13 Naruto episodes on dvd (coming out august 21st) is rated 12. Jetix is basically making naruto look like a universal when its not meant to be.

Posted on Tue, 15 Aug 2006.

17. Comment by discopika

I'd say Paul is right to herald this as a major opportunity for UK anime. I remember when Channel 4 used to show anime regularly late at night; hopefully Naruto will help get other anime into a regular TV slot. Its got the potential - 199 episodes and counting, 3 movies, over 300 manga chapters, and the aforementioned huge fanbase. Perhaps most importantly, it has an engaging plot that should appeal to those outside anime fandom (emo behaviour of Sasuke and puerile humour of Jiraiya aside ;)).

Cuts are always irritating, but this is a first step; Jetix are aiming at a new audience, not the hardcore fans who've already watched the whole thing off YouTube or wherever. First the new fans are brought in, eventually the momentum is there demanding a full release, which should in turn open up the market to more anime.

Posted on Thu, 17 Aug 2006.

18. Comment by ShihouinVann

true.
if you watch the jap version of dbz the blood is all therex_X
and all the other stuff etc
so as for the "new audience", think of it like dbz all over again(the younger viewers dont even know if the scenes are cut out anyway autho some are more than apparent)
wellanyway it might hit a success but we allhave to hope lol
mabe the younger viewers will be suckered into watching it or jetix will change the times :D
we can only hope^^

Posted on Thu, 17 Aug 2006.

19. Comment by Emi

jetix shouldn't have aired Naruto. Sky one, Toonarmi or even raptureTV. At least those channels will show the blood ect.

I think the people editing it think that only little kids watch this, but 12-18 year olds watch it too.

As for the new Uk anime industry. I hope it gat popular. I mean, If it does, fruits basket, DNangel, Inuasyha(sp?) will air here, Then i can take my FMA bag to school without looking like a total idiot.^_^

Posted on Sat, 19 Aug 2006.

20. Comment by teresa

anime in the uk has always been troubled to be able to watch any on any channel is a plus i acknowledge the cuts and i as an adult would like to legally see the original without the editing but that is my choice. and i can always do so if I wish but all you must acknowledge that if your gran (or mum if she that way inclined) would find even the edited version of naruto too violent even without the blood
if it wasnt cut then it probably would not be able to be shown look what they want to do to tom and jerry(yes i know its not anime but if thats too much then whats next)
and if you have even tried to watch anime on toonami lately thinking by its name there would be something new and exciting to be found
well i wont go there
by the way i am a human and if you want to know if i had the choice (which is rare in todays climate)to watch the original language versions of any media,prefer subs

Posted on Tue, 22 Aug 2006.

21. Comment by no one

does any one know when series 2 comes out

Posted on Tue, 22 Aug 2006.

22. Comment by Lauren

I'm actually glad Naruto is being shown on Jetix, even if it is cut. First, it'll attract younger viewers as well as the older ones who have already seen the cut, and so will make the series more popular. Second, it's very unlikely that either Toonami or Rapture would pick it up. For one, the only anime Toonami shows now is Pokemon and One Piece and secondly, Naruto is too long a series for Rapture (in my opinion, anyway).

So just be happy it's airing at all, and buy the uncut DVDs.

Posted on Wed, 23 Aug 2006.

23. Comment by Smuffy

The problem with putting it on at 8pm is that most other things like sky movies or tv shows that perants watch tend to take over the tv at this time.
So ratings will not be as much as first thought.

Personaly I would recommend more advertisement for Naruto on other channels e.g. Sky One and other most watch channels.
I only heard Naruto was on Jetix because of an internet friend and that was 1 week ago (24.8.06 today)

Posted on Wed, 23 Aug 2006.

24. Comment by discopika

To no one: The filler should be ending soon (episode 199, IIRC), so I'm guessing Naruto 2 in anime form should be appearing in the next few months (though they have to get through Kakashi Gaiden first).

If you can't wait that long, pick up the manga.

Posted on Tue, 29 Aug 2006.

25. Comment by ninja lord mic

naruto is such a cool show ive collected all the dvds so far but i agree jetix is doing such a crap job.
the amount of stuff thats cut out if jetix wants to show it put it on late so we can watch the full show instead of edited garbage, also this crap now about showing the same episode seven days a week who came up with that crap idea

Posted on Thu, 12 Apr 2007.

26. Comment by Anonymous

to sum up i would give Naruto 10/10 on dvd
on jetix it would get 3/10 because i think they ruined it with all the editing and the way they have set it up the same episode all week come on.
and i would give it 3/10 for how long it takes to come out on dvd.
and is it tru it has over 200+ episodes

Posted on Thu, 12 Apr 2007.

27. Comment by Minikimi-kaguya/future-mangaka

Well I live in the United States and basicly all of the anime aired here is played on toonami except Digimon which is on jetix. The only things that they play on jetix here is like The power rangers and pucca. Toonami is like our anime place. Naruto is definitely not over edited it is actually very violent on Toonami. They pretty much leave everything in except at times they cut out the amount of blood shown, but there still is a lot of blood and we got the Sasuke, Naruto kissing scene. One more thing what episode are you guys on we are going to be hitting epi. 100 soon and there is supposed to be a huge marathon coming our way in August! Yay!

Posted on Sat, 28 Jul 2007.

28. Comment by ...

I agree with most of the comments here, but when will jetix finally get through some more episodes there only on like 89......Speed it up guys!!

Posted on Sat, 16 Feb 2008.

29. Comment by chrissy

ive watched naruto from day 1 on jetix and think its great but tne japanese show has shown 100s of eps of the shippuden series ;the wait for it to be dubbed is terrible . Pull your finger out jetix. If your the future of anime you sure dont act like it.

Posted on Fri, 25 Apr 2008.

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